Content Performance Analysis

Washington DC, 2016 - When AARP needed to increase web site traffic that was interested in it's automotive-related member benefits, it turned to Word Count Strategy to get what they were looking for.

Word Count performed in-depth analysis of site content to identify high-performing automotive articles and slideshows. From the analysis, it formulated a new plan for the marketing mix, content, and organization of the automotive section of AARP's website.

The lynchpin?

Basing content performance on engagement and revenue contribution.

As a result, the analysis provided by Word Count not only informed AARP’s new platform strategy and design, but went on to increase their conversions with great success.