Word Count Strategy Services

Web Analytics Measurement Plan

Your web site exists to achieve organizational outcome(s). They could be business outcomes (sales, donations, memberships, ) or social mission outcomes to help a constituency in need (education, support). Basic web analytics like number of visitors and bounce rate probably won’t help you understand how well you are achieving those outcomes.

A web analytics measurement plan can ensure that you’re gathering the web data that will help 1) you understand how well your web site is supporting those outcomes and 2) inform decisions and actions that your organization can take to better achieve those outcomes.

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Visualization

Simplify volumes of data from multiple sources to present web performance trends over time, snapshots, and tendencies to quickly and easily gain insights into what is and what is not working on your web site. Identify opportunities and areas for improvement. Just a few of many possibilities:

  • Dashboard of top-line metrics (top traffic sources, pages for visits, bounce, time on site, etc.)

  • Conversions rates for desired outcomes trending over time

  • Results from customer feedback, like online surveys, to understand what value users have of on an online (or in-person) experience

  • Content or marketing under/over performance against a forecast

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Statistical Data Analysis

Deep analysis to uncover effective elements of your digital presence.

  • Key visitors

  • Content that is either highly engaging or leads to desired outcomes (education, membership, sales, contributions/donations)

  • Marketing tactics that are most effective to support web outcomes

  • Marketing and content combinations that most effectively support outcomes

The results are included in a recommended plan to meet organizational goals.

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User Validation

Testing can provide insights into user needs and behavior that can inform platform and editorial decisions. Word Count Strategy uses a rapid, iterative testing platform that allows organizations to quickly test the user experience and content preferred by your target audience. By testing before launching new content or web initiatives, you can prioritize limited resources to the projects and tactics that are more likely to succeed.

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