Social Media Program

Ann Arbor, Michigan, 2010 - The Ann Arbor public transit system, also known as TheRide, desired a massive jump-start to their social media program.

Taking on the assignment with relish, Mr. Crisman (owner of Word Count Strategy) used his expertise and built The Ride’s new social media program from the ground up.

First, he evaluated the social media program of another comparable transit system in Grand Rapids, MI. He then used insights from that research to develop and implement technologies, processes, and a social media content strategy to engage public transit users

through Facebook and Twitter. It worked like a dream.

As part of this project, the client’s staff was coached on social media best practices and how to use those systems.

The Ride was taken on a grand social media tour and came out with flying colors.