What's a good bounce rate?

Here’s an article that provides several different bounce rate benchmarks for different industries, web site types, and marketing channels.

Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?

What caught my attention from the article: "Bounce rate can be a deceiving KPI, appearing good or bad depending on how you evaluate and segment data"

Good coverage of bounce rate benchmarks, but definitely read the conclusion.